Tag Archives: Invisibles

Currently Reading: Invisibles

Amazon recommendations can be wonderful things. This is one that is certainly working so far.

Telling the stories of many of the highly skilled people who by doing their job well become invisible it provides an antidote to the self-promotion and ‘platform’ building all around. [And yes even by blogging about it I recognise a level of irony!]

As David Zweig researched this group he began noticing similar characteristics:

  • ambivalence towards recognition
  • meticulousness
  • savouring responsibility

Not exactly things that tend to characterise most of the ‘5 tips’ ‘6 ways’ etc articles that populate most of our twitter feeds (and I’m guilty of retweeting!) And not characteristics that our culture tends to promote.

Our ever more fragmented news and entertainment fosters an increasingly personalised experience, which research suggests implicitly reinforces a solipsistic attitude. Most of all, as we continue to develop and live through our online versions of ourselves – forever crafting our various social media profiles and avatars – there is the growing notion that we, as individuals, are actually brands to promote. this cacophony of self-importance, of personalised electronic vuvuzelas, has made us like that annoying kid at the front of the class who keeps raising his hand, moaning with distress as he over-tries for the teacher’s attention. and it is tipping us dangerously out of balance.

What can help us maintain a healthy tension to avoid slipping into what he describes above?

David Zweig - Invisibles